For some writers, self promotion is a hard pill to swallow. We are authors and artists, not sales people. Self promotion makes some of us feel uncomfortable and cheap. After all, they always say the hardest part about being an artist is selling your own work.

For others, self promotion is easy and glides through Facebook like a bad virus. For the everyday family member, friend and fellow writer, the multiple postings and unreciprocated feedback can be distracting and downright annoying.

The key to promoting your book on Facebook is to let others do it for you, while you promote the work of others.

The number one rule of Facebook is to be Social, not self-centered. You cannot build meaningful relationships with fans or fellow writers by talking about yourself all the time.

That said, consider these points in regard to promoting literature on Facebook.

Announcements for book releases, awards and other literary achievements should be shared in a modest, yet effective, way. You on the other hand should also share the achievements of others within your network and groups. It’s so much easier for the Facebook audience to respond to a  “suggested reading” or  a “have a look at this new cover art” posting or “take a look at this new book trailer”  share in the form of a third-party endorsement. This represents a trusted friend recommendation, as opposed to a used-car salesman’s approach to self-promotion.

Are you getting the picture here? How many times have you entered a group and saw one random member monopolizing the posting thread with his or her own self promotion and thought,” OMG, he or she is at it again!”

Imagine the power in numbers if we writers took one modest, yet effective, post and shared it with our friends and fellow writers. That is the viral power of Facebook.

Over post about your own achievements and be ignored. Post modestly and at a reasonable and tolerable rate, and be admired. Share postings from others and they in turn will feel gratefully obligated to share yours.

We writers need to be active in promoting one another out of obligation to our industry and our craft, to show that we are socially engaged and interested in our fellow writers. Simply put, sharing and promoting others is what puts the “social” in social networking.

Think about what a pleasure it is to see your latest literary achievement, book cover or posting shared by your fellow Facebook friends. It’s magical!

I am not saying that posting your book sale or promotion is wrong; it is your obligation to get the promotion started. However, do not over post it. Do not assume everyone within your network admires your genre; do not assume that your book is the only literary achievement within your group or network. Put it out there; if it is shared by others, you gain access to other’s networks and potentially more readers who would admire your genre or theme.

Therefore, if we all made it our goal to promote two other posts for every one we posted, think of how much more audience we would all command. So writers, authors, poets and dreamers, let’s promote one another. From the shortest of poems to the longest of novels, from new awards to holiday sales, from children’s illustrations to medical text books, let’s spread the word about one another’s work often.

United we are promoted, divided we stand alone and ignored.

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